Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management

Langue : anglais

Edité par Taylor & Francis Ltd, United Kingdom, London, 2007

0415328268 / 9780415328265

Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-UniWorldofBooks

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Vendeur AbeBooks depuis 16 mars 2007

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Etat: Occasion - Assez bon

EUR 12,51

EUR 6,52 expédition 
Expédition depuis Royaume-Uni vers Etats-Unis

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Item description from seller

This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a companys key audience depends upon all of the companys internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation.Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

N° de réf. du vendeur GOR003684341

Titre
Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management
Auteur
Cees B.M. Van Riel (Erasmus University, the Netherlands)
Éditeur
Taylor & Francis Ltd, United Kingdom, London
Année de publication
2007
État de l'article
Very Good
Reliure
Paperback
Langue
anglais
ISBN à 10 chiffres
0415328268
ISBN à 13 chiffres
9780415328265
Poids de l'article
680 grammes
Dimensions
156.0 x 234.0

WorldofBooks

Goring-By-Sea, WS, Royaume-Uni

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 16 mars 2007

Frais d'expédition de Royaume-Uni vers Etats-Unis

Article7 à 12 jours ouvrés5 à 9 jours ouvrés
Premier articleEUR 6,52EUR 13,97
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In 2002, World of Books Group was founded on an ethos to do good, protect the planet and support charities by enabling more goods to be reused. Since then, we've grown into to a global company pioneering the circular economy. Today, we drive the circular economy through three re-commerce brands: - Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused. - Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media. - Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we’re helping charities increase revenue and reduce waste through re-commerce.

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COOKERY, RECYCLE, CHARITY, USED BOOKS, MODERN, HISTORY, CHILDRENS, FICTION, CHEAP BOOKS, NON -FICTION

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World of Books Ltd

Mulberry House, Woods Way Trading Estate
Goring-By-Sea, Royaume-Uni BN12 4QY