Titre: Essentials Of Corporate Communication : Implementing Practices for Effective Reputation Management
�diteur: Routledge
Date de parution: 2007
Langue: anglais
ISBN � 10 chiffres: 0415328268
ISBN � 13 chiffres: 9780415328265
Reliure: Couverture rigide
�tat de l'article: As New

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Synopsis

Expertly blending theory and practice and highly illustrated with case studies and vignettes, this text, written by leading experts in the field, provides readers with comprehensive coverage of the subject and a wealth of best practice examples.

� propos de l?auteur

Cees B.M. van Riel is Professor of Corporate Communication at the Rotterdam School of Management at Erasmus University in The Netherlands, and Managing Director of the Reputation Institute, a privately held research and consultancy firm that he and Charles Fombrun created in 1999.

Charles J. Fombrun is Emeritus Professor of Management at New York University and Executive Director of the Reputation Institute.

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