Essentials Of Corporate Communication: Implementing Practices for Effective Reputation Management

Van Riel, Cees/ Fombrun, Charles J./ Riel, C. B. M. Van

ISBN 10: 0415328268 / ISBN 13: 9780415328265

Edité par Routledge, 2007

A propos de cet article

1st edition. 306 pages. 9.50x6.50x1.00 inches. In Stock.

N° de réf. du vendeur x-0415328268

Détails bibliographiques

• Titre: Essentials Of Corporate Communication: Implementing Practices for Effective Reputation Management
• Éditeur: Routledge
• Date de parution: 2007
• Langue: anglais
• ISBN à 10 chiffres: 0415328268
• ISBN à 13 chiffres: 9780415328265
• Reliure: Hardcover
• État de l'article: Brand New

A propos de ce titre

Synopsis

Expertly blending theory and practice and highly illustrated with case studies and vignettes, this text, written by leading experts in the field, provides readers with comprehensive coverage of the subject and a wealth of best practice examples.

À propos de l?auteur

Cees B.M. van Riel is Professor of Corporate Communication at the Rotterdam School of Management at Erasmus University in The Netherlands, and Managing Director of the Reputation Institute, a privately held research and consultancy firm that he and Charles Fombrun created in 1999.

Charles J. Fombrun is Emeritus Professor of Management at New York University and Executive Director of the Reputation Institute.