Essentials of Entrepreneurship and Small Business Management (2nd Edition)

Zimmerer, Thomas, Scarborough, Norman

ISBN 10: 0137272987 / ISBN 13: 9780137272983

Edité par Prentice Hall, 1997

Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. N° de réf. du vendeur F11J-01413

Synopsis :

For courses in Small Business Management and Entrepreneurship.

• A streamlined version of the authors' best-selling Effective Small Business Management, Fifth Edition, this 15-chapter, self-contained text offers complete coverage of the essential topics in small business management and entrepreneurship. Using a lively, interesting writing style, an abundance of real-world examples, and practical hands-on exercises and activities, it provides a no-nonsense real-world approach that follows the logical process and critical issues of creating, launching, and managing a successful small business.
• A comprehensive supplements package provides students with exceptional interactive, hands-on experience.

Quatrième de couverture:

Concise, Contemporary, and Practical The ideal tool for the next generation of entrepreneurs!

A time-tested book that todays students need to master the most essential and critical issues involved in starting and managing a successful new business venture.

Take a look!

• New Sections on "Building a Business Plan," and "Putting the Business Plan to Work."
• Sample business plan for Sluggers, an indoor pitching/batting cage, included both in the text and on the Web site.
• A dedicated Web site at www.prenhall.com/zimmerer includes numerous links to relevant small business sites, complete chapter summaries with quizzes, and other valuable teaching and learning resources.

Détails bibliographiques

Titre : Essentials of Entrepreneurship and Small ...
Éditeur : Prentice Hall
Date d'édition : 1997
Reliure : Couverture souple
Etat : Good
Edition : 2ème Édition