Essentials of Entrepreneurship and Small Business Management

Zimmerer, Thomas; Scarborough, Norman M.

ISBN 10: 0131440292 / ISBN 13: 9780131440296

Edité par Prentice Hall, 2004

The book is complete and readable, with all pages and cover intact. Dust jacket, shrink wrap, or boxed set case may be missing. Pages may have light notes, highlighting, or minor water exposure, but nothing that affects readability. May be an ex-library copy and could include library markings or stickers. N° de réf. du vendeur BSM.MLC0

Synopsis :

For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management. This fourth edition introduces students to the processes of new venture creation and the critical knowledge needed to manage a business once it is formed.

Quatrième de couverture:

The tool that today's students need to master the most essential issues involved in starting and managing a successful new business venture. The first book in the field to have an entire chapter on E-Commerce!

FEATURES

• New! Chapter 15, "E-Commerce and the Entrepreneur," serves as a guide to conducting business on the web.
• New! Chapter 2, "Inside the Entrepreneurial Mind: From Ideas to Reality," discusses the creative process entrepreneurs use to create business ideas.
• "You Be the Consultant" feature challenges students to apply what they've learned. Each chapter has two of these boxes, which pose a problem situation, with questions to focus attention on key issues.
• A dedicated Web site at www.prenhall.com/zimmerer includes Internet exercises, author updates, and over 1,000 links to relevant small business sites.

Détails bibliographiques

Titre : Essentials of Entrepreneurship and Small ...
Éditeur : Prentice Hall
Date d'édition : 2004
Reliure : Couverture souple
Etat : acceptable
Edition : 4ème Édition