Essentials Of Strategic Management - Fourth Edition

Hunger, J. David;Wheelen, Thomas L.

ISBN 10: 0131485237 / ISBN 13: 9780131485235

Edité par Pearson Prentice-Hall, New Jersey, 2007

A propos de cet article

N° de réf. du vendeur 012890

Détails bibliographiques

• Titre: Essentials Of Strategic Management - Fourth Edition
• Éditeur: Pearson Prentice-Hall, New Jersey
• Date de parution: 2007
• Langue: anglais
• ISBN à 10 chiffres: 0131485237
• ISBN à 13 chiffres: 9780131485235
• Reliure: Soft cover
• Édition: Fourth Edition
• État de l'article: Good (highlighting)

A propos de ce titre

Synopsis

For undergraduate and graduate level strategic management courses.

 

Hunger/Wheelen is a concise book that covers the most important concepts and techniques in strategic management.

Quatrième de couverture

The third edition of Essentials of Strategic Management contains the following NEW features:

• Adds the strategic inflection point as a triggering event to initiate a strategy review.
• Adds complementors as other stakeholders to Porter's model of industry analysis.
• Provides criticism of SWOT analysis.
• Adds international entry options to the discussion of horizontal growth strategy.
• Extends a discussion of synergy in Chapter 8 with a list of six types of synergy.