Estee: A Success Story. Cet article n’est pas disponible.Estee: A Success Story

Book by Lauder Estee

First published in 1985 and now back in print in a beautifully designed edition, this is a book filled with the inspirations, strategies, and the well-lived and charming instincts that led Estée Lauder from a childhood upbringing in Queens, New York, to the pinnacle of New York society and international style. She soared through the "glass ceiling" with style, a unique accommodation of people’s needs, and an infectious enthusiasm that we all can learn from. From her first break at a major New York store to the formation of companies that include Estée Lauder, Aramis, Clinique, Prescriptives, Origins, M-A-C, Le Mer, Aveda, Jo Malone, Coach, and a host of additional leading brands selling on five continents, Mrs. Lauder reveals how her family business became an empire. Legendary clashes with competitors are divulged, including stories of how she outsmarted them with remarkable style, grace, and determination. She describes how she learned to connect with women, the iconoclastic marketing breakthroughs, and the years of incredibly hard work that led to domination of the cosmetic world. She is renowned for conducting a life of drama, but with color and elegance and always with a focus on exquisite detail. In this book, she shared her secrets of good business and good living.