Ethics in Marketing and Communications: Towards a Global Perspective

McKinley, M.

ISBN 10: 0230358551 / ISBN 13: 9780230358553

Edité par Palgrave Macmillan (edition 2012), 2011

A propos de cet article

It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

N° de réf. du vendeur 0230358551-8-1

Détails bibliographiques

• Titre: Ethics in Marketing and Communications: Towards a Global Perspective
• Éditeur: Palgrave Macmillan (edition 2012)
• Date de parution: 2011
• Langue: anglais
• ISBN à 10 chiffres: 0230358551
• ISBN à 13 chiffres: 9780230358553
• Reliure: Hardcover
• Édition: 2012.
• État de l'article: Very Good

A propos de ce titre

Synopsis

This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.

À propos de l?auteur

MARY C. MCKINLEY is Director of the ESCEM-Europe Centre. She was previously Communications Manager at the Regional Environmental Center for Central and Eastern Europe, Szentendre Hungary from 1999 to 2002. Her research interests include organizational communications, marketing ethics and sustainable development.