Event Management and Public Relations

Edité par Enkay Pub, 2012

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A propos de cet article

Contents Acknowledgements Preface 1 Introduction 2 Event marketing measuring an experience 3 Importance of event correlation and automation 4 Proactive corporate management and the dynamics of public relations 5 Event management a CA service management 6 Using real time strategic change for strategy implementation 7 Representing PR in the marketing mix a study on public relations variables in marketing mix modeling 8 The conundrum of public relations versus marketing 9 The role of pubic relations in management 10 Incorporating sustainability in meetings and event management 11 The employability prospects of graduates in event management 12 Political public relations spin persuasion or relationship building 13 Library public relations new opportunities in a growing field 14 Event management services 15 Towards an international event management body of knowledge Bibliography IndexIn the last couple of decades there has been enormous growth in the event management business Event management is a way of outsourcing occasions that are either business social or a combination of the two Events can be as diverse as weddings to political rallies For any business meeting or social occasion you can think up an event management team can be called in to organize it The range of events that an event management business can supply is quite impressive Most businesses contact an event management team because their expertise in the field should be second to none Planning an event is a time consuming stressful and costly affair Event management teams have contact wit6hin their field in order to obtain the best price quotes and the most reliable service Each even Management System is custom configured based on client?s requirements These systems are used successfully to manage large and small events by agencies and in-house event management teams 246 pp.…

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Détails bibliographiques

Titre
Event Management and Public Relations
Auteur
Savita Mohan
Éditeur
Enkay Pub
Année de publication
2012

Vedams eBooks (P) Ltd

New Delhi, Inde

Vendeur avec une évaluation de 4 étoiles

Vendeur AbeBooks depuis 30 janvier 2009

Frais d'expédition de Inde vers Etats-Unis

Article20 à 24 jours ouvrés4 à 7 jours ouvrés
Premier articleEUR 17,50EUR 32,00
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