The Executive's Guide to Enterprise Social Media Strategy : How Social Networks Are Radically Transforming Your Business

Barlow, Mike, Thomas, David B.

ISBN 10: 0470886021 / ISBN 13: 9780470886021

Edité par Wiley & Sons, Incorporated, John, 2011

Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 5715001-6

Synopsis :

Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies. Using straightforward language, accompanied by exhibits and fleshed out with real-world stories and revealing anecdotes, you will learn how to develop your own internal corporate social media strategy. Through the use of in-depth interviews with leading companies using these strategies, you will also discover best practices that will propel your business to new heights.

À propos de l?auteur:

DAVID B. THOMAS is Executive Director at New Marketing Labs, a new media marketing agency. Before joining NML, he was social media manager at SAS, where he led the company's global social media strategy. A marketer and communicator with more than twenty years' experience, Dave blogs at dbthomas.com.

MIKE BARLOW is an award-winning journalist and author. He is Managing Partner at Cumulus Partners (cumuluspartners.com), a marketing communications strategy consulting firm specializing in original content development and content-based marketing.

Détails bibliographiques

Titre : The Executive's Guide to Enterprise Social ...
Éditeur : Wiley & Sons, Incorporated, John
Date d'édition : 2011
Reliure : Couverture rigide
Etat : Good