Factors for Marketing Excellence

Langue : anglais

Edité par GRIN Verlag, GRIN Verlag Mai 2019, 2019

3668904898 / 9783668904897

Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagnebuchversandmimpf2000

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 23 janvier 2017

Livre broché

Etat: Neuf

EUR 18,95

EUR 60,00 expédition 
Expédition depuis Allemagne vers Etats-Unis

Quantité disponible : 1 disponible

Ajouter au panier
Retours gratuits sous 30 jours

A propos de cet article

This item is printed on demand - Print on Demand Titel. Neuware -Seminar paper from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Applied Sciences Kempten, language: English, abstract: The best marketing plan is no use if in the realization is a lack of excellence in the realization. In this paper marketing excellence will be analysed through a best practice of the brand Nespresso. Due to this, the main marketing excellence instruments will be pointed out. At first a short overview to the brand Nespresso and its main products will be given. After this the paper takes attention to customer loyalty management. In this chapter different points of Nespresso great relationship management will be examined. A further focus on this paper is the customer and service experience of Nespresso. Finally a conclusion and future outlook will be given. Marketing excellence should be great about the whole entire process. There it is more about defining the market, searching for the right market segments, choosing certain goals, understanding the competitive edges, developing a brand proposition, marketing through all communication channels, and so on. Nespresso is a great example how to attract customers to their product and service with excellent marketing and how to keep their loyalty. Figures as the customer base and the revenues of Nespresso show the great success and potential in the sector of capsuled coffee in the premium market. Millions of people adapt to the method to get their daily jolt of caffeine. Nespresso leverages a lot of different innovation to improve the customer experience and service. The brand has become iconic by its global high class coffee culture. Nespresso attracts also people by their marketing with sustainability and fair trade but this is a point which also attracts critics who says there is an environmental menace. There are also a lot of competitors in this sector. Nespresso has to defend its market leadership using genius marketing excellence to justify their high prices. There will be more and more competitors in this market who offer much lower prices to more potential customers. To keep loyal customers from changing to another coffee label, Nespresso is very good informed of where their competitors are positioned. Nespresso has a very good marketing strategy to keep the competitors at a distance. The positioning map shows Nespresso aims to be a top quality brand, with a luxury image shown by its expensive price, which is the biggest difference to its competitors.Books on Demand GmbH, Überseering 33, 22297 Hamburg 24 pp. Englisch.…

N° de réf. du vendeur 9783668904897

Titre
Factors for Marketing Excellence
Auteur
Andreas Mederer
Éditeur
GRIN Verlag, GRIN Verlag Mai 2019
Année de publication
2019
État de l'article
Neu
Reliure
Taschenbuch
Langue
anglais
ISBN à 10 chiffres
3668904898
ISBN à 13 chiffres
9783668904897
Poids de l'article
51 grammes
Dimensions
210x148x3 mm

buchversandmimpf2000

Emtmannsberg, BAYE, Allemagne

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 23 janvier 2017

Frais d'expédition de Allemagne vers Etats-Unis

Article60 à 60 jours ouvrés60 à 60 jours ouvrés
Premier articleEUR 60,00EUR 75,00
Les délais de livraison sont fixés par les vendeurs et varient en fonction du transporteur et du lieu. Les commandes transitant par les douanes peuvent être retardées et les acheteurs sont responsables de tous les droits ou frais associés. Les vendeurs peuvent vous contacter au sujet de frais supplémentaires afin de couvrir toute augmentation des coûts d'expédition de vos articles.

Modes de paiement

  • Visa
  • Mastercard
  • American Express
  • Carte Bleue
  • Apple Pay
  • Google Pay
  • Chèque
  • Paypal

Description de la boutique

Impressum Thorsten Retsch Buchversand Mimpf2000 Oberölschnitz 16 95517 Emtmannsberg Deutschland Telefon: 09209-2023188 Email: mimpf2000@online.de USt-ID-Nr.: DE 235096871 Wir führen gebrauchte Bücher aus allen Sparten der Literatur

Spécialité

Modernes Antiquariat - Bücher von 1960 bis heute

Profil professionnel du vendeur

buchversandmimpf2000

Allemagne