Farm Don't Hunt: The Definitive Guide to Customer Success

Fernando Pizarro

270 évaluations par Goodreads

Langue : anglais

Edité par Guy Nirpaz, 2016

0692620931 / 9780692620939

Vendeur : World of Books Inc, Montgomery, IL, Etats-UnisWorld of Books Inc

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Across entire verticals of the economy the new normal is the recurring revenue business. Charging customers on a monthly basis, firms with this model have to play by an entirely new set of rules, rules which generally favor the customer over the seller. But this new model also opens up fantastic opportunities to provide and extract more value from the relationship as well. To create that value business needs to move away from a hunting mindset to a farming mindset. That change is the new paradigm of Customer Success. Many business leaders have heard of Customer Success but few understand what it really means to run their business from the Customer Success standpoint. Even fewer have the experience to build the Customer Success function and optimize its performance. As a pioneer in the field of Customer Success, Guy Nirpaz is acknowledged as one of the earliest proponents of this business realignment. In Farm Don't Hunt Guy breaks down the intellectual underpinnings of Customer Success as a theory and quickly moves to providing pragmatic, actionable advice for orienting your business around this new model.

N° de réf. du vendeur CIN0692620931VG

Titre
Farm Don't Hunt: The Definitive Guide to Customer Success
Auteur
Fernando Pizarro
Éditeur
Guy Nirpaz
Année de publication
2016
État de l'article
Very Good
Reliure
Paperback
Langue
anglais
ISBN à 10 chiffres
0692620931
ISBN à 13 chiffres
9780692620939

World of Books Inc

Montgomery, IL, Etats-Unis

Vendeur avec une évaluation de 2 étoiles

Vendeur AbeBooks depuis 23 mars 2026

Frais d'expédition à l'intérieur de ce pays : Etats-Unis

Article4 à 12 jours ouvrés3 à 6 jours ouvrés
Premier articleEUR 0,00EUR 9,44
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission

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