Fashion Advertising and Public Relations (Paperback)

Langue : anglais

Edité par Taylor & Francis Ltd, London, 2026

1032840234 / 9781032840239

Vendeur : CitiRetail, Stevenage, Royaume-UniCitiRetail

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Paperback. Fashion Advertising and Public Relations offers a historically grounded analysis of advertising and public relations in the fashion industry.It provides an in-depth introduction to the history of styles and leading designer innovations in advertising from the early 1900s to the modern day, which took place in tandem with societal developments. The text aims to equip the reader with the cultural capital necessary to pursue a career in fashion communication by providing foundational knowledge of the fashion industrys rich history. In line with this aim, it also covers a broad range of advertising and public relations practices in fashion, including fashion event management, press releases, digital media strategies, fashion magazine strategies, crisis communication, and CSR communication. A wealth of pedagogical features are included throughout the book, including reflection points, student exercises, and end-of-chapter discussion questions.This unique textbook will be valuable for students of fashion marketing, business, and communication and for undergraduates studying public relations and advertising considering a career in fashion.Comprehensive and ready-to-use instructor resources such as dedicated case studies for each chapter, assessment strategies, quizzes, essay topics and scenario assignments, are also offered online to augment teaching. Fashion Advertising and Public Relations offers a historically-grounded analysis of advertising and public relations in the fashion industry. This unique textbook will be valuable for students of fashion marketing, business, and communication undergraduates studying public relations and advertising considering a career in fashion. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

N° de réf. du vendeur 9781032840239

Titre
Fashion Advertising and Public Relations (Paperback)
Auteur
Martina Topic-Rutherford
Éditeur
Taylor & Francis Ltd, London
Année de publication
2026
État de l'article
new
Reliure
Paperback
Langue
anglais
ISBN à 10 chiffres
1032840234
ISBN à 13 chiffres
9781032840239

CitiRetail

Stevenage, Royaume-Uni

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 29 juin 2022

Frais d'expédition de Royaume-Uni vers Etats-Unis

Article7 à 14 jours ouvrés7 à 60 jours ouvrés
Premier articleEUR 43,14EUR 43,14
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ABC BOOKS LIMITED

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