Fashion Marketing
ISBN 10: 1405139536 ISBN 13: 9781405139533
Edité par Wiley, 2008
Neuf(s)
PAP
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A propos de cet article
Description :
New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur GB-9781405139533
Synopsis :
'Clothing that is not purchased or worn is not fashion' (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion.
À propos de l'auteur: Mike Easey is Director of Collaborative Ventures in Newcastle Business School at the University of Northumbria. He has worked for three multinationals in marketing research, promotion and marketing planning positions. An experienced marketing consultant, he has undertaken an extensive range of consultancy work including marketing for fashion manufacturers and fashion retailers. He is also a university external examiner in fashion marketing, a QAA Specialist Subject Reviewer in marketing and a member of the editorial board of the Journal of Fashion Marketing and Management.
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Détails bibliographiques
Titre : Fashion Marketing
Éditeur : Wiley
Date d'édition : 2008
Reliure : PAP
Etat : New
Edition : 3ème Édition