Titre: Fashion Promotion: Building a Brand Through Marketing and Communication (Basics Fashion Management)
�diteur: Bloomsbury Visual Arts
Date de parution: 2021
Langue: anglais
ISBN � 10 chiffres: 1350090271
ISBN � 13 chiffres: 9781350090279
Reliure: Couverture souple
�dition: 2�me �dition
�tat de l'article: New

A propos de ce titre

Synopsis

A practical and beautifully illustrated introduction to how fashion brands are established and how they stay visible in a shifting consumer landscape.

� propos de l?auteur

Gwyneth Moore is a lecturer in Fashion Promotion at the University of South Wales, UK. She has worked for more than 15 years in the design, communications and media industries, managing a variety of campaigns that have included public relations, marketing, social media and design disciplines.

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