How Fast Food Restaurants Manipulate You (Paperback)
Langue : anglais
Edité par Independently Published, 2025
- Livre broché
- Neuf
Vendeur : CitiRetail, Stevenage, Royaume-UniCitiRetail
Vendeur AbeBooks depuis 29 juin 2022
Etat: Neuf
EUR 17,18
Quantité disponible : 1 disponible
Ajouter au panierA propos de cet article
Paperback. Have you ever walked into a fast food restaurant planning to grab something small and left with a super-sized meal, dessert, and maybe even a toy? It's not just you-and it's not just coincidence. Fast food chains are experts at subtly influencing your decisions. They use colour, smell, sound, urgency, and emotional cues to encourage you to spend more, eat more, and keep coming back. These techniques aren't random-they're carefully crafted psychological strategies designed to benefit the company far more than the consumer.In How Fast Food Restaurants Manipulate You, Elira Fontaine exposes the tricks behind the tray. This revealing and thought-provoking guide walks you through ten of the most common tactics used by fast food chains to nudge your choices and empty your wallet. You'll never look at a "limited time offer" or a value meal the same way again.This book takes you behind the scenes of the fast food industry's most manipulative practices, including: Mouth-watering menu photos designed to make you crave before you even feel hungryUpselling techniques like "Would you like to go large?" that sound like friendly suggestions but are carefully calculated scriptsCombo "deals" that confuse your sense of value and lead you to spend more for lessSpeed and convenience that push you to order fast and think lessColour psychology, especially the use of red and yellow, to stimulate appetite and create urgencyScent marketing that wafts the smell of fries or grilled meat toward you to trigger desireFalse urgency tactics, like limited-time offers, to get you to act quickly without thinkingMarketing aimed at children, from toys to playgrounds, creating brand loyalty before they can even spell itHealth halos, where items like salads seem healthy but come loaded with hidden caloriesCharm pricing and decoy tactics that guide your eye-and your order-to more profitable itemsWith every chapter, Fontaine pulls back the curtain on a different strategy, helping readers understand not only what the trick is, but why it works-and how to spot it before it affects your choices. The book is written in a clear, engaging style, making complex marketing psychology accessible and eye-opening for a wide audience. Whether you're a curious consumer, a parent, a student, or simply someone who's tired of being tricked into buying more than you want or need, this book arms you with insight and awareness.But this isn't just about blaming the burger chains. It's about reclaiming your autonomy. By understanding how these tactics work, you put yourself back in the driver's seat. You'll learn to pause, question, and make intentional decisions-even in environments designed to bypass your better judgment.How Fast Food Restaurants Manipulate You is more than a deep dive into marketing-it's a handbook for resisting manipulation in one of the most common areas of everyday life. Once you see the tricks, you can't unsee them. And once you learn how they work, you can make food choices based on what you want-not what the menu, the smell, the colours, or the friendly cashier are subtly suggesting.This book will empower you to: Recognise the psychological traps at play in fast food environments Save money and make smarter purchasing decisions Teach children how to spot marketing manipulation early Approach every fast food visit with more awareness and less regretSo next time you hear, "Would you like to go large?"-you'll know exactly what's really going on. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…
N° de réf. du vendeur 9798286048113
- Titre
- How Fast Food Restaurants Manipulate You (Paperback)
- Auteur
- Elira Fontayne
- Éditeur
- Independently Published
- Année de publication
- 2025
- État de l'article
- new
- Reliure
- Paperback
- Langue
- anglais
- ISBN à 13 chiffres
- 9798286048113
- Série
- Livre 1 sur 12: How We Are Manipulated
Have you ever walked into a fast food restaurant planning to grab something small and left with a super-sized meal, dessert, and maybe even a toy? It’s not just you—and it’s not just coincidence. Fast food chains are experts at subtly influencing your decisions. They use colour, smell, sound, urgency, and emotional cues to encourage you to spend more, eat more, and keep coming back. These techniques aren’t random—they’re carefully crafted psychological strategies designed to benefit the company far more than the consumer.
In How Fast Food Restaurants Manipulate You, Elira Fontaine exposes the tricks behind the tray. This revealing and thought-provoking guide walks you through ten of the most common tactics used by fast food chains to nudge your choices and empty your wallet. You’ll never look at a “limited time offer” or a value meal the same way again.
This book takes you behind the scenes of the fast food industry’s most manipulative practices, including:
-
Mouth-watering menu photos designed to make you crave before you even feel hungry
-
Upselling techniques like “Would you like to go large?” that sound like friendly suggestions but are carefully calculated scripts
-
Combo “deals” that confuse your sense of value and lead you to spend more for less
-
Speed and convenience that push you to order fast and think less
-
Colour psychology, especially the use of red and yellow, to stimulate appetite and create urgency
-
Scent marketing that wafts the smell of fries or grilled meat toward you to trigger desire
-
False urgency tactics, like limited-time offers, to get you to act quickly without thinking
-
Marketing aimed at children, from toys to playgrounds, creating brand loyalty before they can even spell it
-
Health halos, where items like salads seem healthy but come loaded with hidden calories
-
Charm pricing and decoy tactics that guide your eye—and your order—to more profitable items
With every chapter, Fontaine pulls back the curtain on a different strategy, helping readers understand not only what the trick is, but why it works—and how to spot it before it affects your choices. The book is written in a clear, engaging style, making complex marketing psychology accessible and eye-opening for a wide audience. Whether you’re a curious consumer, a parent, a student, or simply someone who’s tired of being tricked into buying more than you want or need, this book arms you with insight and awareness.
But this isn’t just about blaming the burger chains. It’s about reclaiming your autonomy. By understanding how these tactics work, you put yourself back in the driver’s seat. You’ll learn to pause, question, and make intentional decisions—even in environments designed to bypass your better judgment.
How Fast Food Restaurants Manipulate You is more than a deep dive into marketing—it’s a handbook for resisting manipulation in one of the most common areas of everyday life. Once you see the tricks, you can’t unsee them. And once you learn how they work, you can make food choices based on what you want—not what the menu, the smell, the colours, or the friendly cashier are subtly suggesting.
This book will empower you to:
✔ Recognise the psychological traps at play in fast food environments
✔ Save money and make smarter purchasing decisions
✔ Teach children how to spot marketing manipulation early
✔ Approach every fast food visit with more awareness and less regret
So next time you hear, “Would you like to go large?”—you’ll know exactly what’s really going on.
« Synopsis » peut appartenir à une autre édition de cet ouvrage.
CitiRetail
Stevenage, Royaume-Uni
Vendeur AbeBooks depuis 29 juin 2022
Frais d'expédition de Royaume-Uni vers Etats-Unis
| Article | 7 à 14 jours ouvrés | 7 à 60 jours ouvrés |
|---|---|---|
| Premier article | EUR 44,12 | EUR 44,12 |
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