Don't Fck Up Your Baby: The Ultimate Guide to Raising Your Newborn Brand

Coen Luijten

14 évaluations par Goodreads

Langue : anglais

Edité par BIS Publishers B.V., 2022

9063696426 / 9789063696429

Vendeur : World of Books Inc, Montgomery, IL, Etats-UnisWorld of Books Inc

Vendeur avec une évaluation de 4 étoiles

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After years of industry experience and academic positions lecturing to students about creativity and branding, Joris van Dooren and Coen Luijten both began to notice some strange behaviour. Both their student and the starting entrepreneurs they were working for in their Building Better Brands course, had started to act irrationally when it came to their brands, putting in all their financial resources, discussing them non-stop, and staying up late into the night to work on them. It almost looked a little like parenthood. Newborn brands are just like babies to us. With the right guidance, we can raise them into something spectacular. That said, when things go wrong, we can just as easily f*ck them up. Within these pages, we trace the development of your brand from its baby stages right up to adulthood. Just like how it takes 18 years to raise a child, we've broken down the process into 18 steps. With interactive examples and tasks to help bring your brand to life, you'll be able to watch your brand grow as you move from step to step. It takes a village to raise a child and you'll need to juggle different tasks when starting up. But, when it comes to branding and creativity, we'll be your support system. After helping launch over 75 startups, we've refined the process to perfection. Let' s start creating your brand, it will be big fun! By the end of these 18 steps, your brand will have a personality, a style, a story - it'll be a fully formed brand. But, before we arrive there, we have to take care of our baby brand. Are you ready for parenthood? It's one hell of a ride. Let's try not to f*ck it up.…

N° de réf. du vendeur CIN9063696426G

Titre
Don't Fck Up Your Baby: The Ultimate Guide to Raising Your Newborn Brand
Auteur
Coen Luijten
Éditeur
BIS Publishers B.V.
Année de publication
2022
État de l'article
Good
Reliure
Paperback
Langue
anglais
ISBN à 10 chiffres
9063696426
ISBN à 13 chiffres
9789063696429

World of Books Inc

Montgomery, IL, Etats-Unis

Vendeur avec une évaluation de 4 étoiles

Vendeur AbeBooks depuis 23 mars 2026

Frais d'expédition à l'intérieur de ce pays : Etats-Unis

Article4 à 12 jours ouvrés3 à 6 jours ouvrés
Premier articleEUR 0,00EUR 9,76
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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