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The story of my clothing brand Sweet Genius. On 26 June 2021 my clothing brand Sweet Genius came to mind. At the time, I was doing an internship at French-Event.net. I was thinking about all aspects of human life on earth and in my mind I said to myself: the brain is indeed the mentor of the human personality. In other words, it's part of our existence on this earth. Why not create a brand for this entity, in other words, give it a proper, universal name. Genius implies the soft intelligence quotient genius. Everyone on this earth is intellectual. Sweet implies all people with a charming soul (spirit), including everything that is pleasant for the well-being of all.