Freedom.
Most entrepreneurs begin with purpose, passion, and the desire to build something meaningful. They want to make a difference, create opportunities for others, and design a life defined by freedom.
But as the business grows, many founders find themselves trapped inside the very company they created-carrying the weight of every decision and wondering how the freedom they once imagined slipped away.
In Finding Freedom, entrepreneur and leadership coach Jean Moncrieff offers a practical roadmap for building a valuable company without losing the life you set out to create. Drawing on decades of experience building and scaling businesses, he shows how entrepreneurs can regain momentum, develop strong leadership teams, and create organizations that generate both impact and independence.
This book is inspired by conversations from Jean's podcast, The Freedom Experience, where he speaks with remarkable founders and leaders about building meaningful companies and living intentional lives. Distilling these insights, he reveals the mindset shifts and practical ideas that allow entrepreneurs to build companies that create lasting value and true freedom.
"Jean offers a thoughtful reminder that great companies are built from the inside out. Finding Freedom encourages leaders to reflect on who they are, what they stand for, and how to build organizations that create real and lasting value."
-Paul Spiegelman, cofounder, Small Giants Community & Kintsugi Village
"Finding Freedom has the makings of a small-business bible. Jean Moncrieff has written a rare kind of guide-one that blends compelling stories, sharp analysis, and practical advice owners can actually use. It's a book for leaders of stuck companies who want to regain momentum, but it's also the kind of book you'll return to again and again as new challenges arise. What gives it real power is that Jean has lived every lesson he shares. His honesty about his own journey gives this book an authority-and humanity-that most business books lack."
-Loren Feldman, founder, 21 Hats Media
"The world is full of daring entrepreneurs who were once filled with purpose and passion, who now feel trapped and even embittered by the personal sacrifices they have had to make. In this transformative book, Jean Moncrieff brilliantly reveals how business owners can build and scale a valuable business, and find the freedom to exit without sacrificing the purpose, culture, and impact of what they spent most of their lives building."
-Davin Salvagno, #1 bestselling author of Thieves of Purpose
"In a world full of business books that tell you what to do, Finding Freedom goes deeper; it asks why you're doing it in the first place.
The chapters on intentional growth and purpose alone are worth the price of the book. Whether you're just stepping into leadership or have been in the seat for decades, this book will challenge you in the best possible way."
-Eric Rieger, founder & CEO, WEBIT Services, Inc.
