Flexible Visual Systems: The FVS Atlas

Lorenz, Martin

ISBN 10: 9887684597 / ISBN 13: 9789887684596

Edité par Victionary, 2025

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N° de réf. du vendeur 18401534157

Détails bibliographiques

• Titre: Flexible Visual Systems: The FVS Atlas
• Éditeur: Victionary
• Date de parution: 2025
• Langue: anglais
• ISBN à 10 chiffres: 9887684597
• ISBN à 13 chiffres: 9789887684596
• Reliure: Couverture souple
• État de l'article: New

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Synopsis

Explore the ever-evolving landscape of brand identity design with The FVS Atlas – Flexible Visual Systems from (Almost) All Over the World.

Serving as the much-anticipated follow-up to Dr Martin Lorenz’s 2021 release on the subject―Flexible Visual Systems – The Design Manual for Contemporary Visual Identities― this new book expands on his foundational principles with system-based design approaches that adapt seamlessly across various formats, channels, and messages. Besides drawing on his expertise and

À propos de l?auteur

Martin Lorenz, Ph.D., might well have become a cook, a comic artist or an architect, were it not for an internship he did at Müller+Volkmann in 1989. Lorenz began to study Communication Design in 1996 at the University of Applied Sciences in Darmstadt, Germany. After three years there, he moved to the Netherlands to study at the Royal Academy of Fine Arts (KABK) in The Hague where he graduated in 2001. That same year, Lorenz moved to Frankfurt, where he worked for the next four years as a creative director for the design agency Hort. In 2005, he quit his position to move to Barcelona where he co-founded TwoPoints.Net with Lupi Asensio. After a decade in Barcelona, he moved back to Germany. Lorenz successfully defended his dissertation on flexible visual systems in graphic design at the University of Barcelona in January 2016. In addition to the design studio TwoPoints.Net, Lorenz also co-founded the design school Design Werkstatt, the event series "The Inner Game of Design," and the art projects "The One Weekend Book Series" and "Julien Martin." He still likes to cook.