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Titre : A Framework for Marketing Management (4th ...

�diteur : Pearson International Edition

Date d'�dition : 2009

Reliure : Couverture souple

Etat : Good

Edition : 4�me �dition

A propos de ce titre

Synopsis :

For graduate and undergraduate marketing management courses.

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.

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Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

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Articles li�s � A Framework for Marketing Management (4th International...

A Framework for Marketing Management (4th International Edition)

Kevin Lane Keller Philip Kotler

Ancien(s) ou d'occasion - Couverture souple

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