Framework for Marketing Management Review Copy

Philip Kotler

ISBN 10: 0130318957 / ISBN 13: 9780130318954

Edité par Prentice-Hall, 2001

A propos de cet article

[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: First ] Publisher: Prentice Hall Pub Date: 5/17/2001 Binding: Paperback Pages: 352 First edition. N° de réf. du vendeur 6455874

Détails bibliographiques

Titre : Framework for Marketing Management Review ...

Éditeur : Prentice-Hall

Date d'édition : 2001

Reliure : Couverture souple

Etat : Good

A propos de ce titre

Synopsis :

Book by KOTLER

Présentation de l'éditeur:

For courses in Marketing Management and Marketing Strategy appropriate for undergraduate and graduate courses.

A Framework for Marketing Management has taken the basics from Kotler's successful Marketing Management text and synthesized it into a concise, power-packed version, without excess clutter. It includes all the elements of a successful marketing text such as how to analyze the market, develop strategies, and deliver and manage successful marketing programs. This streamlined approach offers greater classroom flexibility and allows for the seamless integration of CD-ROM simulations, cases, or internet activities.