Fundamentals of Logistics Management (The Irwin/McGraw-Hill Series in Marketing)

Lambert, Douglas,Stock, James R,Ellram, Lisa M.

ISBN 10: 0256141177 / ISBN 13: 9780256141177

Edité par McGraw-Hill/Irwin, 1997

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Détails bibliographiques

• Titre: Fundamentals of Logistics Management (The Irwin/McGraw-Hill Series in Marketing)
• Éditeur: McGraw-Hill/Irwin
• Date de parution: 1997
• Langue: anglais
• ISBN à 10 chiffres: 0256141177
• ISBN à 13 chiffres: 9780256141177
• Reliure: hardcover
• État de l'article: Good

A propos de ce titre

Synopsis

Fundamentals of Logistics Management provides a unique opportunity to leverage high profile, quality authorship into a market segment that has had little prior access to it. This text approaches logistics from a marketing perspective which is unique to its competitors. It also integrates the area of marketing, accounting, finance, and manufacturing within the text.