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Titre : Fundraising Fundamentals: A Guide to Annual ...
Éditeur : John Wiley and Sons Ltd, United States
Date d'édition : 2002
Reliure : Hardback
Etat du livre : New
Edition : 2nd Revised edition.
Language: English . Brand New Book. Fund-Raising Fundamentals , Second Edition is a step-by-step guide to the fundamentals of fund raising, with practical how-to advice on the basic methods and techniques, necessary to carry out successful annual giving campaigns. It provides guidelines for all aspects of the fund-raising process, including direct mail solicitation, telemarketing, renewals, membership drives, special events, and volunteer fund-raising. This updated edition incorporates three new skill areas advanced telephone and telemarketing skills, soliciting from corporations, and Internet techniques that have become a part of traditional annual giving programs everywhere. Real-world examples and case studies, checklists, charts, and sample documents round out this comprehensive, easy-to-use guidebook. N° de réf. du libraire AAH9780471209874
Synopsis : "Fundraising Fundamentals is a practical and valuable resource for fundraising professionals, trustees, philanthropists, and nonprofit executives who aspire to raise substantial monies for worthy causes. I have utilized Jim Greenfield?s literature in various fundraising courses . . . my students have benefited from the theory and substance that Jim so clearly conveys along with real?life models that can be applied to their respective organizations."
?Stephen M. Levy, CFRE, President of Levy Philanthropic Counsel
Former Chair of the Association of Professionals Foundation Board
Adjunct Professor of Philanthropy, Columbia University
Proven methods and techniques for running a successful annual giving campaign
Learn how to carry out winning annual giving campaigns that will help your nonprofit organization grow and increase its financial resources with Fundraising Fundamentals. Complete with the essential basics of fundraising and comprehensive enough to help experienced fundraisers improve their campaigns, this up?to?date Second Edition features key material on:
? How to find likely first?time donors
? Membership organizations and donor clubs
? Methods of donor renewal, upgrading, and reward
? Recruiting and training volunteer solicitors
? Multimedia and Internet soliciting techniques
A propos de l'auteur: JAMES M. GREENFIELD, ACFRE, FAHP, is Senior Associate Vice President with The Alford Group Inc. Since 1962, he has acted as a fundraising executive to three universities and five hospitals, including Hoag Memorial Presbyterian Hospital where he served for fourteen years and raised over $120 million.
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