The Garment Economy: Understanding History, Developing Business Models, and Leveraging Digital Technologies

ISBN 10: 3031333039 ISBN 13: 9783031333033

Edit� par Springer, 2023

Neuf(s) Couverture souple

Vendeur Ria Christie Collections, Uxbridge, Royaume-Uni �valuation du vendeur 5 sur 5 �toiles

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Synopsis :

This book introduces the reader to the business of clothes, with flashbacks into the past, business models of today, and ideas for a sustainable future. Historical perspectives discuss the cotton industry in India, Bangladesh, Greece, and Central Asia, which help trace the evolution of the clothing industry during the 20th century. Chapters also discuss fashion marketing, greenwashing, blockchain in the fashion supply chain, social media, sustainability issues, and sensory models. Several business models are explained; topics covered include blue ocean strategy, the unstitched market, the luxury sector, access-based consumption, and ethics. Among other topics explored are the future retail experience, consumer value creation, technology, and the impact of virtual atmospheres. The book also includes helpful case studies in understanding the country and culture-specific nuances of the clothing business.

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Titre : The Garment Economy: Understanding History, ...
�diteur : Springer
Date d'�dition : 2023
Reliure : Couverture souple
Etat : New

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The Garment Economy : Understanding History, Developing Business Models, and Leveraging Digital Technologies

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Edit� par Springer, 2023

ISBN 10 : 3031333012 ISBN 13 : 9783031333019

Ancien ou d'occasion Couverture rigide

Vendeur : Buchpark, Trebbin, Allemagne

�valuation du vendeur 5 sur 5 �toiles

Etat : Hervorragend. Zustand: Hervorragend | Seiten: 648 | Sprache: Englisch | Produktart: B�cher | This book introduces the reader to the business of clothes, with flashbacks into the past, business models of today, and ideas for a sustainable future. Historical perspectives discuss the cotton industry in India, Bangladesh, Greece, and Central Asia, which help trace the evolution of the clothing industry during the 20th century. Chapters also discuss fashion marketing, greenwashing, blockchain in the fashion supply chain, social media, sustainability issues, and sensory models. Several business models are explained; topics covered include blue ocean strategy, the unstitched market, the luxury sector, access-based consumption, and ethics. Among other topics explored are the future retail experience, consumer value creation, technology, and the impact of virtual atmospheres. The book also includes helpful case studies in understanding the country and culture-specific nuances of the clothing business. N� de r�f. du vendeur 42031685/1

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Exp�dition �EUR 105
Exp�dition depuis Allemagne vers Etats-Unis

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The Garment Economy : Understanding History, Developing Business Models, and Leveraging Digital Technologies

Michelle Brandstrup

Edit� par Springer International Publishing, Springer International Publishing, 2023

ISBN 10 : 3031333012 ISBN 13 : 9783031333019

Neuf Couverture rigide

Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne

�valuation du vendeur 5 sur 5 �toiles

Buch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - This book introduces the reader to the business of clothes, with flashbacks into the past, business models of today, and ideas for a sustainable future. Historical perspectives discuss the cotton industry in India, Bangladesh, Greece, and Central Asia, which help trace the evolution of the clothing industry during the 20th century. Chapters also discuss fashion marketing, greenwashing, blockchain in the fashion supply chain, social media, sustainability issues, and sensory models. Several business models are explained; topics covered include blue ocean strategy, the unstitched market, the luxury sector, access-based consumption, and ethics. Among other topics explored are the future retail experience, consumer value creation, technology, and the impact of virtual atmospheres. The book also includes helpful case studies in understanding the country and culture-specific nuances of the clothing business. N� de r�f. du vendeur 9783031333019

Contacter le vendeur