How to Get Ideas

Foster, Jack; Corby, Larry

ISBN 10: 1576754308 / ISBN 13: 9781576754306

Edité par Berrett-Koehler Publishers, 2007

This book is in good condition with very minimal damage. Pages may have minimal notes or highlighting. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer. N° de réf. du vendeur RDV.1576754308.G

Synopsis :

This new expanded second edition shows you—no matter your age or skill, your job or training—how to come up with more ideas, faster and easier.

Jack Foster’s simple five-step technique for solving problems and getting ideas takes the mystery and anxiety out of the idea-generating process. It’s a proven process that works. You’ll learn to condition your mind to become “idea-prone,” utilize your sense of humor, develop your curiosity, visualize your goals, rethink your thinking, and overcome your fear of rejection.

This expanded edition of the inspiring and enlightening classic features new information on how to turn failures to your advantage and how to create a rich, idea-inducing environment. Dozens of new examples and real-life stories show that anyone can learn to get more and better ideas.

À propos de l'auteur: Jack Foster spent thirty-five years working in creative departments of major advertising agencies; the first ten as a writer, the last 25 as a creative director. He has helped create advertising for scores of companies including Carnation, Mazda, Sunkist, Mattel, Albertson's, Ore-Ida, Suzuki, Universal Studios, Rand McNally, and Smokey Bear. He is a recipient of the Los Angeles Creative Club’s "Creative Person of the Year" award.

Détails bibliographiques

Titre : How to Get Ideas
Éditeur : Berrett-Koehler Publishers
Date d'édition : 2007
Reliure : Couverture souple
Etat : good
Edition : 2ème Édition