Titre: The Global Foundations of Public Relations: Humanism, China and the West (Routledge New Directions in PR & Communication Research)
�diteur: Routledge
Date de parution: 2023
Langue: anglais
ISBN � 10 chiffres: 1032054751
ISBN � 13 chiffres: 9781032054759
Reliure: Couverture souple
�tat de l'article: New

A propos de ce titre

Synopsis

The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies.

� propos de l?auteur

Robert E. Brown is Professor Emeritus at Salem State University, USA, and a member of the Affiliated Faculty of Emerson College.

Burton St. John III is Professor of Public Relations at the University of Colorado-Boulder, USA.

Jenny Zhengye Hou is Chief Investigator of Strategic Communication and Public Relations at Queensland University of Technology, Australia, and Senior Fellow of Higher Education Academy.

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