The Global Public Relations Handbook: Theory, Research, and Practice (Expanded and Revised Edn) (Communication Series)

Sriramesh, K (Ed)

ISBN 10: 0415995140 / ISBN 13: 9780415995146

Edité par Routledge, 2009

A propos de cet article

This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,2000grams, ISBN:9780415995146.

N° de réf. du vendeur 9796611

Détails bibliographiques

• Titre: The Global Public Relations Handbook: Theory, Research, and Practice (Expanded and Revised Edn) (Communication Series)
• Éditeur: Routledge
• Date de parution: 2009
• Langue: anglais
• ISBN à 10 chiffres: 0415995140
• ISBN à 13 chiffres: 9780415995146
• Reliure: Couverture souple
• Édition: 2ème Édition
• État de l'article: Fair
• Poids: 2000 grammes
• Catalogues du vendeur:
  • Social Sciences

A propos de ce titre

Synopsis

Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs.

À propos de l?auteur

Krishnamurthy Sriramesh, PhD, is Professor of Public Relations at the School of Business, Massey University, in Wellington, New Zealand. He taught previously at Purdue University, the University of Florida, and Nanyang Technological University, and has served as visiting professor at universities in three continents. In 2004, he was awarded the prestigious Pathfinder Award from the Institute for Public Relations (USA) for original scholarly research contributing to the public relations body of knowledge. Dejan Vercic, PhD, FCIPR is a partner at Pristop agency and Associate Professor of Public Relations and Communication Management at the University of Ljubljana, Slovenia. Among his clients are governments, domestic and international corporations, and associations. He organizes the Lake Bled International Public Relations Research Symposia, held annually in Bled, Slovenia.