Global Strategic Management. Cet article n’est pas disponible.
17 évaluations par Goodreads
Langue : anglais
Edité par Palgrave Macmillan 20/09/2002, 2002
- Livre broché
- Occasion
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Livre broché
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EUR 4,22
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N° de réf. du vendeur 7719-9780333793756
- Titre
- Global Strategic Management
- Auteur
- Philippe Lasserre
- Éditeur
- Palgrave Macmillan 20/09/2002
- Année de publication
- 2002
- État de l'article
- Very Good
- Reliure
- Couverture souple
- Langue
- anglais
- ISBN à 10 chiffres
- 0333793757
- ISBN à 13 chiffres
- 9780333793756
"Global Strategic Management" is designed as a core textbook for those students studying strategy or international business. It offers an insight into the impact of globalization on business organizations and how managers could and should deal with this. The text combines a strategic and managerial approach to global issues while covering future trends, including e-business and cultural issues. The text gives a comprehensive overview of the subject, using chapter introductions, summaries, key points, key terms, suggested reading and mini-examples to illustrate and to guide the student through the book.
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À propos de l’auteur
PHILIPPE LASSERRE is Professor of Strategy and Asian Business at INSEAD. He is the author of various articles on strategy, business in Asia and joint ventures as well as a number of previous texts including Strategies for Asia Pacific with Hellmut Schutte (Palgrave Macmillan, 1999).
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