Going Negative: How Political Advertisements Shrink and Polarize the Electorate

Stephen Ansolabehere

28 évaluations par Goodreads

Langue : anglais

Edité par Free Press, 1996

0684822849 / 9780684822846

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A propos de cet article

This study demonstrates how attack advertisements win elections. Political adverts cost millions and they now increasingly focus on the opponents weaknesses through nasty and personal attacks. Drawing on both laboratory experiments and the real world of America's presidential, and congressional races, the author shows that negative advertising drives down voter turnout, and the political consultants intentionally use adverts for this purpose. Among the authors conclusions are that negative adverts work better for Republicans than for Democrats, and better for men than for women. Negative adverts also work better than positive ones, so attacking has become nearly universal. The authors also argue that as independent voters are driven away by all this negativity, the voting public is increasingly reduced to partisan extremes.

N° de réf. du vendeur CIN0684822849G

Titre
Going Negative: How Political Advertisements Shrink and Polarize the Electorate
Auteur
Stephen Ansolabehere
Éditeur
Free Press
Année de publication
1996
État de l'article
Good
Reliure
Hardback
Langue
anglais
ISBN à 10 chiffres
0684822849
ISBN à 13 chiffres
9780684822846

World of Books Inc

Montgomery, IL, Etats-Unis

Vendeur avec une évaluation de 4 étoiles

Vendeur AbeBooks depuis 23 mars 2026

Frais d'expédition à l'intérieur de ce pays : Etats-Unis

Article4 à 12 jours ouvrés3 à 6 jours ouvrés
Premier articleEUR 0,00EUR 9,77
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