Google Analytics Breakthrough

Langue : anglais

Edité par John Wiley and Sons Inc, US, 2016

1119144019 / 9781119144014

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A complete, start-to-finish guide to Google Analytics instrumentation and reporting Google Analytics Breakthrough is a much-needed comprehensive resource for the world's most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google Analytics features and configurations. Throughout the end-to-end learning experience, you'll sharpen your core competencies, discover hidden functionality, learn to avoid common pitfalls, and develop next-generation tracking and analysis strategies so you can understand what is helping or hindering your digital performance and begin driving more success. Google Analytics Breakthrough offers practical instruction and expert perspectives on the full range of implementation and reporting skills: Learn how to campaign-tag inbound links to uncover the email, social, PPC, and banner/remarketing traffic hiding as other traffic sources and to confidently measure the ROI of each marketing channelAdd event tracking to capture the many important user interactions that Google Analytics does not record by default, such as video plays, PDF downloads, scrolling, and AJAX updatesMaster Google Tag Manager for greater flexibility and process control in implementationSet up goals and Enhanced Ecommerce tracking to measure performance against organizational KPIs and configure conversion funnels to isolate drop-offCreate audience segments that map to your audience constituencies, amplify trends, and help identify optimization opportunitiesPopulate custom dimensions that reflect your organization, your content, and your visitors so Google Analytics can speak your languageGain a more complete view of customer behavior with mobile app and cross-device trackingIncorporate related tools and techniques: third-party data visualization, CRM integration for long-term value and lead qualification, marketing automation, phone conversion tracking, usability, and A/B testingImprove data storytelling and foster analytics adoption in the enterprise Millions of organizations have installed Google Analytics, including an estimated 67 percent of Fortune 500 companies, but deficiencies plague most implementations, and inadequate reporting practices continue to hinder meaningful analysis. By following the strategies and techniques in Google Analytics Breakthrough, you can address the gaps in your own still set, transcend the common limitations, and begin using Google Analytics for real competitive advantage. Critical contributions from industry luminaries such as Brian Clifton, Tim Ash, Bryan and Jeffrey Eisenberg, and Jim Sterne - and a foreword by Avinash Kaushik - enhance the learning experience and empower you to drive consistent, real-world improvement through analytics.

N° de réf. du vendeur LU-9781119144014

Titre
Google Analytics Breakthrough
Auteur
Feras Alhlou, Shiraz Asif, Eric Fettman
Éditeur
John Wiley and Sons Inc, US
Année de publication
2016
État de l'article
New
Reliure
Hardback
Langue
anglais
ISBN à 10 chiffres
1119144019
ISBN à 13 chiffres
9781119144014
Poids de l'article
1 424 grammes

Rarewaves.com UK

London, Royaume-Uni

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 11 juin 2025

Frais d'expédition de Royaume-Uni vers Etats-Unis

Article60 à 60 jours ouvrés60 à 60 jours ouvrés
Premier articleEUR 75,65EUR 116,38
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