Grassroots Strategy: Cultivating B2B Growth from the Ground Up
Langue : anglais
Edité par Amphora Consulting, 2019
- Livre relié
- Occasion
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-UnisWorld of Books (was SecondSale)
Vendeur AbeBooks depuis 20 décembre 2007
Etat: Occasion - Satisfaisant
EUR 10,85
Quantité disponible : 1 disponible
Ajouter au panierA propos de cet article
Accelerating profitable growth has been one of the long-standing challenges of business executives. Even today, with stock markets booming and M&A activity returning to record levels, organic growth is anemic for many companies. In our experience, the root cause is a lack of strategy in the organization's thinking, planning, and marketing. Many successful business leaders have built their careers on execution and efficiency but have relatively little experience making the strategic decisions that drive the top line. Lean, Six Sigma, and other efficiency-focused methodologies are fantastic at answering questions around how to do things better, but they are not suited to answer strategic questions around what they should do and why. Through our experience, we realized that there are a set of core principles and frameworks that can improve, sometimes dramatically, the selection and targeting of growth opportunities and importantly, turn good ideas into good businesses quickly and with more confidence. Over time we realized that there was nothing magical in the concepts we were using in our work. We do not claim to be mystical seers interpreting some strategy oracle that only we can understand. And that became our mission: to teach capable people at all levels of an organization how to apply strategic concepts themselves. There are significant advantages to embedding strategic thinking capabilities throughout the organization. 1. Some of the best organic growth ideas bubble up from lower levels of the organization. 2. Embedding strategic thinking skills creates a more discerning audience for top-down initiatives. 3. Leveraging this process over time will groom the next generation of general managers for success 4. Building organizational strategic capabilities can be a real differentiator in the B2B world. To accomplish this we developed Grassroots Strategy, a seminar-based approach that teaches good strategic thinking by having the participants apply what they're learning to actual challenges confronting their business. This book walks through the approach and concepts that we teach and apply during those seminars. The title of this book speaks to our perspective on strategy. The best strategies are not dictated from an ivory tower. Rather, they are firmly rooted in the reality of the market and leverage the cross-functional experience and intelligence of the entire organization. And once they take root, these strategic principles not only lead to better targeted growth initiatives, they provide the healthy foundation that is needed for a growth culture to thrive. Throughout this book we take readers from strategy apprentice to journeyman strategic thinker. We will show you how to apply proven strategy concepts and tools within a framework that enables their use. With diligence and discipline, this process will separate the best growth ideas from the also-rans. And it will enable you to redirect resources and accelerate the best ideas to deliver results more quickly. How do we know this works? Well, our clients give us credit for hundreds of millions of dollars of incremental operating profit, and that's good enough for us. The number of companies that would benefit from our approach is far larger than those we can reach with our consulting practice. Although there is no substitute for the full, week-long Grassroots Strategy seminar experience, we created this book as a do-it-yourself guide for those who want to encourage strategic thinking within their organization from the ground up. Whatever your situation, this book is a convenient way to share these concepts with all teams and individuals seeking strategic growth. We hope you enjoy the journey.…
N° de réf. du vendeur CIN0578550067G
- Titre
- Grassroots Strategy: Cultivating B2B Growth from the Ground Up
- Auteur
- Jeff W Bennett
- Éditeur
- Amphora Consulting
- Année de publication
- 2019
- État de l'article
- Good
- Reliure
- Hardback
- Langue
- anglais
- ISBN à 10 chiffres
- 0578550067
- ISBN à 13 chiffres
- 9780578550060
A powerful yet practical guide to B2B strategic growth, it's like a mini-MBA.
Accelerating profitable growth has been one of the long-standing challenges of business executives. Even today, with stock markets booming and M&A activity returning to record levels, organic growth is anemic for many companies. The root cause is a lack of strategy in the organization's thinking, planning, and marketing. Many successful business leaders have built their careers on execution and efficiency but have relatively little experience making the strategic decisions that drive both the top and bottom line. Lean, Six Sigma, and other efficiency-focused methodologies are fantastic at answering questions on how to do things better. Still, they are not suited to answer strategic questions around what they should do and why.
Grassroots Strategy conveys what has historically been considered complex concepts in a simple to read and approachable way through stories, case studies, and a little humor. The book provides a framework for finding growth in the sweet spot between market needs and a company's capabilities. Bennett and Fleming present practical tools and principles that can unleash growth potential and prove that the myth that the right strategies must emerge from senior executives, consultants, and mystical seers in an ivory tower is debunked. With the proper training and environment, they can come from almost anywhere in an organization.
The entire Grassroots Strategy process is designed to find a business' strategic optimal plan where profitable growth is most likely. Making the right decisions relies on a few critical pieces of information:
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Market and Customer Needs: What unmet and/or under-met needs exist within the market?
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Differentiation: What do we, or could we do to meet those needs uniquely?
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Customer Value: How much is it worth to meet those needs?
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Target Segment: Which potential customers have those needs the most?
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Business Model: What is the best mechanism to serve those needs and make money?
Everything else in the book is designed to help answer those questions. Throughout these pages, Bennett and Fleming share years of experience and knowledge and take readers from strategy apprentice to journeyman strategic thinker. With diligence and discipline, this process will separate the best growth ideas from the also-rans. And it will enable you to redirect resources and accelerate the best approaches to deliver results more quickly.
In the words of two of the many Grassroots Strategy customers, "Grassroots strategy has created shareholder value in every business that I have led." And "Grassroots Strategy is the definitive guide to strategic marketing."
Whatever your situation, this book is a convenient way to share these concepts with all teams and individuals seeking strategic growth. Start working on your business growth now, and enjoy the journey.
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World of Books (was SecondSale)
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