You would have heard and read a lot of people defining various parameters of business success. But for me, there are no bounds to success. It is limitless and achievable with the right strategy and implementation. Thus, I wished to write a book that helps you gain your desired success.

For me, the basic prototype of any successful business is the flawless strategy, its implementation and the process adopted to go to the market. And believe me, a great strategy is implemented with the same precision and sincerity will always increase your probability to win.

In this book, I have made a point to include basic business techniques and skills which are somehow being neglected by small and medium businessmen. Remember, you can't build a tall building without a strong base. These basics are the pathway to a successful strategy which in turn leads to a successful business. Thus, we need to understand its importance and implement it to gain our full potential. And, to help you in understanding these core concepts, I have used very easy language and descriptive methodology such that anybody can easily infer and utilize the techniques, concepts for his day-to-day business activities. This book will be your guide on how to take your product into the right market space and then market it to increase the probability of your success in today's scenarios.

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