Guerrilla Advertising 2; More Unconventional Brand Communications

Lucas, Gavin

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Langue : anglais

Edité par Laurence King Publishers, 2011

1856697479 / 9781856697477

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A propos de cet article

Advertising is changing fast, in order to hold its own in an ever-changing media landscape. The traditional channels of TV, press and poster simply won't reach some target audiences. Instead, clients demand project-specific solutions involving social media networks, stunts in public places, street propaganda and more. This book showcases the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Projects include: giant afro combs stuck in topiaried shrubs to promote a play set in a barber shop; an inflatable pig wedged between two skinny Manhattan buildings to advertise dental floss; musical grooves in a road, only audible if you drive at the safe limit of 40 mph and street buskers launching a new Oasis album in New York. Over 70 international campaigns are featured, grouped according to their approach: Stunts, Street Propaganda, Sneaky Tactics, Site-specific campaigns and Multi-fronted attacks.…

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Titre
Guerrilla Advertising 2; More Unconventional Brand Communications
Auteur
Lucas, Gavin
Éditeur
Laurence King Publishers
Année de publication
2011
État de l'article
New
Reliure
Paperback
Langue
anglais
ISBN à 10 chiffres
1856697479
ISBN à 13 chiffres
9781856697477

BWS BKS

Ferndale, NY, Etats-Unis

Vendeur avec une évaluation de 2 étoiles

Vendeur AbeBooks depuis 4 juin 2026

Frais d'expédition à l'intérieur de ce pays : Etats-Unis

Article5 à 14 jours ouvrés3 à 6 jours ouvrés
Premier articleEUR 2,67EUR 4,90
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