Guerrilla Marketing, 4th Edition

Jay Conrad Levinson

6 733 évaluations par Goodreads

Langue : anglais

Edité par Houghton Mifflin, 2007

0618785914 / 9780618785919

Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-UnisWorld of Books (was SecondSale)

Vendeur avec une évaluation de 5 étoiles

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A propos de cet article

NATIONAL BESTSELLER The book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century. Jay Levinson's Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective low-cost marketing ideas, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of unconventional marketing weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new technology, such as podcasting and automated marketing; programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur's marketing bible for small business marketing--and the book every small-business owner should have on his or her shelf. This fourth edition provides a complete arsenal for today's entrepreneur: A Winning Marketing Plan: Learn how to build a powerful, focused strategy from the ground up, moving beyond guesswork to achieve your goals. 200 Marketing Weapons: Discover an arsenal of high-impact, low-cost tactics--from traditional media to the latest in podcasting and automated marketing. Internet Marketing Strategies: Master when and how to leverage the power of the internet to find new clients and drive profits in the digital age. Customer Follow-Up Mastery: Implement proven programs for cultivating the repeat and referral business that forms the bedrock of long-term success.…

N° de réf. du vendeur 00088075524

Titre
Guerrilla Marketing, 4th Edition
Auteur
Jay Conrad Levinson
Éditeur
Houghton Mifflin
Année de publication
2007
État de l'article
Fair
Reliure
Paperback
Langue
anglais
ISBN à 10 chiffres
0618785914
ISBN à 13 chiffres
9780618785919
Édition
4ème Édition

World of Books (was SecondSale)

Montgomery, IL, Etats-Unis

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 20 décembre 2007

Frais d'expédition à l'intérieur de ce pays : Etats-Unis

Article4 à 12 jours ouvrés3 à 6 jours ouvrés
Premier articleEUR 0,00EUR 9,76
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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