Hacker, Maker, Teacher, Thief: Advertising's Next Generation
Creative Social
ISBN 10: 0956608337 ISBN 13: 9780956608338
Edité par Creative Social 2014-08, 2014
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PF
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Chiron Media, Wallingford, Royaume-Uni
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A propos de cet article
Description :
N° de réf. du vendeur 6666-IUK-9780956608338
Synopsis :
• What does the industry need to do today (not tomorrow) to stay valuable and relevant? • Is digital collaboration the death of idea ownership? • What the f**k do clients know about great advertising? • How can copying make you more original? • I feel connected, but do I feel more human? • How are the porn industry, illegal black market and bitcoins changing online culture today? • Should we make things people want rather than make people want things? • How do we 'do' innovation? If you want to get a point of view on these and a whole host of other questions, just pick up this book which features a collection of essays from 35 leading creative directors and business owners. Creative Social celebrates hackers, makers, teachers and thieves – advertising’s next generation.
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Détails bibliographiques
Titre : Hacker, Maker, Teacher, Thief: Advertising's...
Éditeur : Creative Social 2014-08
Date d'édition : 2014
Reliure : PF
Etat : New