Hallyu 2.0 : The Korean Wave in the Age of Social Media

Lee, Sangjoon (EDT); Nornes, Abé Markus (EDT)

ISBN 10: 0472052527 / ISBN 13: 9780472052523

Edité par University of Michigan Press, 2015

N° de réf. du vendeur 23336333-n

Synopsis :

Collectively known as Hallyu, Korean music, television programs, films, online games, and comics enjoy global popularity, thanks to new communication technologies. In recent years, Korean popular culture has also become the subject of academic inquiry. Whereas the Hallyu’s impact on Korea’s national image and domestic economy, as well as on transnational cultural flows, have received much scholarly attention, there has been little discussion of the role of social media in Hallyu’s propagation. Contributors to Hallyu 2.0: The Korean Wave in the Age of Social Media explore the ways in which Korean popular cultural products are shared by audiences around the globe; how they generate new fans, markets, and consumers through social media networks; and how scholars can analyze, interpret, and envision the future of this unprecedented cultural phenomenon.

À propos de l'auteur: Sangjoon Lee is Assistant Professor in the Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore.
Abé Mark Nornes is Professor of Asian Cinema at the University of Michigan.

Détails bibliographiques

Titre : Hallyu 2.0 : The Korean Wave in the Age of ...
Éditeur : University of Michigan Press
Date d'édition : 2015
Reliure : Couverture souple
Etat : New