A Handbook of Qualitative Methodologies for Mass Communication Research (Anthropoloy)

Nicholas W. Jankowski

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Langue : anglais

Edité par Taylor & Francis Ltd, United Kingdom, London, 1991

0415054052 / 9780415054058

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A propos de cet article

Over the last decade there has been a growing use of qualitative research methods in the study of social and cultural change. Incorporating theoretical insights from discourse analysis, ethnograohy and reception theory such research has proven a fruitful and enlightening mode of analysis.The Handbook represents the first volume devoted to the utilization of such methods in mass media research. It includes contributions from those at the forefront o communication studies who apply a developing methodology to media contents, contexts and audiences. Among others, Gaye Tuchman writes on news production, Dave Morley and Roger Silverstone on media audiences, and Horace Newcombe applies qualitative methods to television drama.In view of the rapid changes which the media environment is now undergoing, the books systematic overview of qualitative research methods will benefit commercial organisations as well as academic institutions. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

N° de réf. du vendeur GOR003106488

Titre
A Handbook of Qualitative Methodologies for Mass Communication Research (Anthropoloy)
Auteur
Nicholas W. Jankowski
Éditeur
Taylor & Francis Ltd, United Kingdom, London
Année de publication
1991
État de l'article
Very Good
Reliure
Paperback
Langue
anglais
ISBN à 10 chiffres
0415054052
ISBN à 13 chiffres
9780415054058
Poids de l'article
318 grammes
Dimensions
138.0 x 216.0

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