Handbook of Research on Franchising

Frank Hoy (Ed.)

ISBN 10: 1785364170 / ISBN 13: 9781785364174

Edité par Edward Elgar Publishing Ltd, 2017

2017. Hardback. . . . . . Books ship from the US and Ireland. N° de réf. du vendeur V9781785364174

Synopsis :

Franchising is one of the major engines of business expansion and job creation globally. The Handbook of Research on Franchising contains original work by leading franchise scholars from around the world who offer new insights into entrepreneurial behavior, organizational forms, regulation, internationalization and other contemporary issues relating to this dynamic business strategy.

The book will provide readers with a base of knowledge about the entrepreneurial opportunities and behaviors of franchisors and franchisees as well as explore the forms that franchise organizations may take, the regulation of franchise companies, how franchisors and franchisees relate to one another, the development of the franchise model, franchising in emerging markets, social franchising and more. It introduces theory and sets the agenda for future research and adds to education and practice.

Practitioners will benefit from the high quality scientific research, and scholars will find exciting opportunities for contributing to the body of knowledge on a subject that has not received sufficient attention. The research contained in this book will also be of value to franchisors, franchisees, service providers and government regulators.

Contributors include: E.H. Aliouche, I. Alon, P. Amadieu, G. Basset, G.J. Castrogiovanni, M. Chaudey, G. Cliquet, E. Croonen, L. Dada, M. de los Dolores Santarriaga Pineda, C. Di Lernia, A. Du Toit, T. Ehrmann, R.W. Emerson, M. Fadairo, L. Frazer, N. Gorovaia, A. Grace, M. Grünhagen, F. Hoy, M. Jell-Ojobor, M. Kacker, P.J. Kaufmann, F. Lafontaine, C. Lanchimba, B. Lawrence, M. Madanoglu, B. Meiseberg, A. Paswan, R. Perrigot, K. Picot-Coupey, C. Pietrafesa, F. Sadeh, F.C. Soto Ramirez, R. Stassen, O. Streed, A. Terry, J.-L. Viviani, A. Watson, D.H.B. Welsh, J. Windsperger, F.A. Zafeiropoulou

À propos de l?auteur: Edited by Frank Hoy, Paul R. Beswick Professor of Innovation & Entrepreneurship, Worcester Polytechnic Institute, US, Rozenn Perrigot, Professor of Management, Graduate School of Management, University of Rennes 1, France and Andrew Terry, Professor of Business Regulation, University of Sydney Business School and Emeritus Professor, University of New South Wales, Australia

Détails bibliographiques

Titre : Handbook of Research on Franchising
Éditeur : Edward Elgar Publishing Ltd
Date d'édition : 2017
Reliure : Couverture rigide
Etat : New