Every company needs a strategy. A focused strategy aligns decision making throughout the organization and helps establish a competitive edge in the marketplace. But with so many options to consider, how do you define a unique strategy that will ensure growth?

Whether you're starting a business from scratch or leading an existing company facing new threats, this book offers the direction you need. The HBR Guide to Setting Your Strategy provides practical tips and advice that break down the process of crafting strategy so you can identify the areas your company should build on to help it thrive long into the future.

You'll learn to:

Understand what strategy is—and what it isn't
Define where you'll play and how you'll win
Conduct more-effective strategic discussions with your team
Test your strategy before you implement it
Communicate your strategy to key stakeholders
Ensure your strategy is flexible and adaptable

Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.

� propos de l?auteur:

Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 12 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.

You can find Harvard Business Review at: hbr.org
Twitter: @HarvardBiz
LinkedIn: linkedin.com/company/harvard-business-review
Facebook: facebook.com/harvardbusinessreview
YouTube: youtube.com/user/harvardbusinessreview

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Hbr Guide to Setting Your Strategy

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