The Health Advocate's Basic Marketing Handbook

(This description is for the 2014 updated version of The Health Advocate's Marketing Handbook.)

As a private health or patient advocate or navigator, you may think about marketing and shudder. You understand its importance, but marketing seems like an incomprehensible time and money eater that just takes you away from your advocacy work.

Marketing doesn't have to be that difficult to understand or plan. Nor does it need to be expensive to implement. In fact, once you understand the basics, and see how they apply to your business, you'll find yourself thinking of new ideas on a regular basis. You might even like marketing!

This book is a must-have for those who choose to manage private advocacy and health-related practices including: patient advocates, patient navigators, case managers, care managers, midwives, doulas, therapists, guardians, conservators, life planners, family mediators, disability advisors, acupuncturists, health coaches, yoga instructors, massage therapists, elder care professionals, nursing home advisors, medical bill reviewers, health insurance advisors, medical legal advisors and others.

It provides advice and guidance to help you optimize your outreach with advertising, your website, public relations, newsletters, print materials and more. You’ll learn how to maximize your marketing budget with no-and low-cost promotional tactics. You’ll be able to brand yourself and your business, and develop and effective marketing plan.

Once you own the book, you’ll also be able to take advantage of several free downloads: a workbook that accompanies the Handbook, plus templates for both a marketing plan and a press release, and dozens of links to useful online resources.

Learn more about this book and others in its series at: www.HealthAdvocateResources.com

When Trisha Torrey was diagnosed with a rare, aggressive lymphoma in 2004, she was a marketing consultant who knew almost nothing about healthcare. She was also naïve to the dysfunction of the American healthcare system that was tasked with treating her.

But she got smart, fast. She learned that the possibility of excellent care was too easily and frequently eclipsed by miscommunication and mistakes. She also learned that if she didn’t stick up for herself, and insist on the help she needed, she would not get it. The more empowered she became, the more she realized there was a possibility she had no lymphoma. Eventually she proved she was right; she had no cancer.

Once Trisha put that “no cancer” odyssey behind her, she decided it was up to her to apply her skills to teaching others how to navigate the dangerous landscape of American healthcare. She sold her marketing company in 2006 to devote herself full time to the cause.

Today Trisha calls herself “Every Patient’s Advocate.” She is the founder of AdvoConnection.com and the Alliance of Professional Health Advocates which support the business aspects of a health advocate’s work. She writes regularly for a number of online outlets, speaks to groups of patients and professionals, and teaches workshops. She is the author of four books: You Bet Your Life! The 10 Mistakes Every Patient Makes (How to Fix Them to Get the Health Care You Deserve) , The Health Advocate’s Start and Grow Your Own Practice Handbook, this book, and The Health Advocate’s Advanced Marketing Handbook.

Trisha has been quoted by CNN, MSNBC, Forbes, the Wall Street Journal, O Magazine, U.S. News and World Report, NPR, Scientific American, Angie’s List Magazine, Bottom Line Publications, and others.