High Risk High Reward: The journey of an "underdog entrepreneur" who took chances, overcame obstacles, and built a $50 million business

Entrepreneurship is about living the dream, right? And we're told it takes hard work, focus and dedication - but those are only broad concepts - they don't tell you what the first steps should be when you wake up tomorrow. That's why High Risk, High Reward was designed to give aspiring business owners an honest and real insider look at entrepreneurship and all the twists and turns that go along with it. Spoiler alert? It all comes down to culture, taking chances, and reacting quickly to your business and market conditions. And I'll walk you through it all because I've been there, and despite the odds, I came out on top. After sinking my life savings into an underperforming company, I found out I actually acquired two unreliable employees, a culture rife with sabotage, zero strategy for marketing and sales, and a shabby office located in one of San Francisco's roughest neighborhoods. So I rebuilt my company from scratch. I overcame virtually every roadblock possible. And I grew the business into a $50 million company with 18 offices coast-to-coast managed and staffed by thousands of loyal employees. Then, after 14 years at the helm I sold the company for 8 figures.Guaranteed packed with creative solutions, this guide includes: · The low risk, low reward /high risk, high reward formula to transform your business· Real-world tips to create a loyal employee culture· The pros and cons of growing organically vs. acquisitions· How to make technology work for you and your bottom line· Inspiration to fight for your business every day· Tips to build out your business and maximize value· How to implement socially responsible recruitment by hiring military vets, reformed offenders and people with disabilities· A checklist to prepare your exit strategy, so you can get the highest sale price possible and experience true financial freedom! High Risk, High Reward is an inspirational story of grit and determination and your go-to reference guide for real-life business success.

About Steve Scher Steve is a business advisor for entrepreneurs, small business owners, franchise owners, and aspiring entrepreneurs. As a business mentor, professional speaker, and acclaimed author of High Risk, High Reward, Steve guides business owners to achieve ultimate success and financial freedom. An exceptionally successful entrepreneur, Steve previously served as CEO & Owner of Acrobat Outsourcing. Thinking he was buying a diamond in the rough in 2005, it turned out this tiny, under-performing staffing company offered 2 unreliable employees and no real systems for sales, marketing, or operations. During his 14 years as CEO, Steve worked hard to overcome many business challenges and all the curveballs that most entrepreneurs experience throughout their careers, including economic downturns. In the process, he honed his leadership skills, learned the true value of employees, and understood the importance of creating a great culture. Over the years, Steve forged his business into a leading temporary staffing company with 18 offices nationwide, hundreds of loyal employees, and $50 million in annual revenue. This temporary staffing solutions company specializes in hospitality, foodservice, convention, and related industries. The impressive customer list included Apple, DropBox, Fairmont, Google, Hyatt, and Marriott; elite university systems such as Stanford, UC Berkeley, UCLA, USC, and University of Texas; large hospital systems throughout the US; and concessionaires for major league sports teams and events including multiple Super Bowls and World Series. Steve followed his gut instinct to build a team and processes that could be scaled and replicated. While establishing coast-to-coast locations, he applied various strategies to build out the business. Eventually, he mastered a proprietary approach that delivers the best ROI in terms of efficiency, loyal employees, unified culture, and long-term profitability. In the early years of running Acrobat Outsourcing, Steve personally interviewed and hired employees to fulfill organizations' temporary and permanent job openings. At last count, his company hired in excess of 100,000 employees to staff tens of thousands of jobs. Consequently, he gained extraordinary insight into recruiting, hiring, firing, and selecting high-potential employees. In the process, Steve uncovered a hidden source of talent - people he calls Second Chancers. He actively sought out and hired people no one else would: military veterans, reformed ex-offenders, and people with special needs. Passionate about giving people a second chance, Steve guides business owners to hire Second Chancers by applying a strategic approach, taking a calculated risk, and leveraging win/win results within their community and industry. Eventually, Steve fulfilled the American dream of not just building a great business but also selling his business at maximum value. An ardent believer in entrepreneurialism, Steve teaches courses in entrepreneurialism at the University of California, Berkeley. He holds an AS degree in hotel and restaurant management and a BS degree in hospitality management. Steve was recognized as Small Business Owner of the Year by the City and County of San Francisco in 2012 and is the recipient of multiple other awards and recognitions including Employer of the Year from JobTrain. Steve enjoys spending time with his wife Elizabeth and their 5 kids. An avid sports fan, he often coaches kids' baseball and basketball teams. In his spare time, he loves to exercise, attend sporting events, and travel the world. Steve's life motto is: Make every experience you have with someone a positive experience.