The History of Graphic Design: 1890-1945: Vol 1

Müller, Jens/ Wiedemann, Julius (Editor)

ISBN 10: 383656307X / ISBN 13: 9783836563079

Edité par Taschen America Llc, 2018

multilingual edition. 480 pages. 15.00x10.25x2.00 inches. In Stock. N° de réf. du vendeur 383656307X

Synopsis :

History is a complex business. Fortunes boom and bust, empires wax and wane, and change—whether social, political, or technological—has its winners, its losers, its advocates, and its enemies. Through all the turbulent passage of time, graphic design—with its vivid, neat synthesis of image and idea—has distilled the spirit of each age.

This book is an in-depth history of graphic design from the end of the 19th century to the ’50s. It traces the evolution of this creative field from its beginning as poster design to its further development into advertising, corporate identity, packaging, and editorial design. Organized chronologically, the volume features over 2,500 seminal designs from all over the world, 71 of which are profiled in detail besides 61 leaders in the field, including Alphonse Mucha (chocolate advertisements), Edward Johnston (London Underground logo and typeface), El Lissitzky (constructivist graphics), Herbert Matter (photomontage travel posters from Switzerland), Saul Bass (animated opening titles), and A. M. Cassandre (art deco posters).

Author Jens Müller curates the standout designs for each year alongside a running sequence of design milestones. Meanwhile, in his introductory essay, David Jury situates graphic design from its point of origin in early printing, engraving, and lithography to striking creative developments in the 19th century. Each consecutive decade is then prefaced by a succinct overview as well as a visual timeline, offering a vivid display of the variety of graphic production in each decade as well as the global landscape which it at once described and defined.

As we move on from and reflect upon the 20th century, this first volume examines the foundations of what would influence some of the fastest-changing creative fields. Combined with Volume Two—which spans from the 1960s until today—the tomes offer the most comprehensive exploration of graphic design to date and a long-overdue recognition of its enormous contribution to economics, politics, social causes, the arts, media, and the way we see the world.

À propos des auteurs: Jens Müller est né en 1982 à Coblence, en Allemagne, et a étudié le graphisme. Lauréat de nombreux prix de design nationaux et internationaux, il est directeur de la création du studio de design Vista à Düsseldorf, et professeur de design d'entreprise à l'université des sciences et arts appliqués de Dortmund. Auteur et éditeur de plusieurs ouvrages, Müller mène des recherches sur l'histoire du graphisme et de l'image de marque.

Julius Wiedemann a étudié le graphisme et le marketing. Avant de rejoindre TASCHEN en 2001, il fut le directeur artistique de journaux et magazines spécialisés dans le design à Tokyo. Parmi ses titres figurent les séries Illustration Now! et Record Covers, la collection de livres sur l'infographie et des ouvrages sur la publicité et la culture visuelle.

Détails bibliographiques

Titre : The History of Graphic Design: 1890-1945: ...
Éditeur : Taschen America Llc
Date d'édition : 2018
Reliure : Hardcover
Etat : Brand New