The History of Graphic Design: 1890-1945: Vol 1

Müller, Jens/ Wiedemann, Julius (Editor)

ISBN 10: 383656307X / ISBN 13: 9783836563079

Edité par Taschen America Llc, 2018

multilingual edition. 480 pages. 15.00x10.25x2.00 inches. In Stock. N° de réf. du vendeur 383656307X

Synopsis :

History is a complex business. Fortunes boom and bust, empires wax and wane, and change—whether social, political, or technological—has its winners, its losers, its advocates, and its enemies. Through all the turbulent passage of time, graphic design—with its vivid, neat synthesis of image and idea—has distilled the spirit of each age.

This book is an in-depth history of graphic design from the end of the 19th century to the ’50s. It traces the evolution of this creative field from its beginning as poster design to its further development into advertising, corporate identity, packaging, and editorial design. Organized chronologically, the volume features over 2,500 seminal designs from all over the world, 71 of which are profiled in detail besides 61 leaders in the field, including Alphonse Mucha (chocolate advertisements), Edward Johnston (London Underground logo and typeface), El Lissitzky (constructivist graphics), Herbert Matter (photomontage travel posters from Switzerland), Saul Bass (animated opening titles), and A. M. Cassandre (art deco posters).

Author Jens Müller curates the standout designs for each year alongside a running sequence of design milestones. Meanwhile, in his introductory essay, David Jury situates graphic design from its point of origin in early printing, engraving, and lithography to striking creative developments in the 19th century. Each consecutive decade is then prefaced by a succinct overview as well as a visual timeline, offering a vivid display of the variety of graphic production in each decade as well as the global landscape which it at once described and defined.

As we move on from and reflect upon the 20th century, this first volume examines the foundations of what would influence some of the fastest-changing creative fields. Combined with Volume Two—which spans from the 1960s until today—the tomes offer the most comprehensive exploration of graphic design to date and a long-overdue recognition of its enormous contribution to economics, politics, social causes, the arts, media, and the way we see the world.

À propos des auteurs:

Jens Müller nació en la ciudad alemana de Coblenza en 1982 y estudió diseño gráfico. Ganador de numerosos premios de diseño nacionales e internacionales, Müller es socio del estudio de diseño Vista de Düsseldorf, editor de la colección A5 sobre la historia del diseño gráfico y autor de Logo Modernism. Es profesor de diseño corporativo en la Universidad de Ciencias Aplicadas y Artes de Dortmund.

Julius Wiedemann estudió diseño gráfico y marketing, y fue editor de arte en periódicos y revistas de diseño en Tokio antes de sumarse al equipo de TASCHEN en 2001. Sus títulos incluyen Illustration Now! y series dedicadas al diseño de portadas de discos musicales, así como la colección infográfica y libros sobre publicidad y cultura visual.

Détails bibliographiques

Titre : The History of Graphic Design: 1890-1945: ...
Éditeur : Taschen America Llc
Date d'édition : 2018
Reliure : Hardcover
Etat : Brand New