This updated eighth edition gives students a conceptual framework for evaluating and practicing persuasive writing and speaking in a wide range of settings, including written, visual, and digital media. It serves as a core textbook for rhetoric courses in both English and communication programs.

� propos de l?auteur

Luke Winslow is Associate Professor of Rhetorical Studies in the Department of Communication at Baylor University. His teaching and research interests include rhetorical studies, political communication, and the rhetoric of religion. He is the author of numerous scholarly essays and five books, including Oligarchy in America: Power, Justice, and the Rule of the Few. He lives in Waco, Texas, with his wife, Addie, and their three children.

James A. Herrick was Emeritus Professor of Communication at Hope College, USA. His publications included Argumentation: Understanding and Shaping Arguments, 6th edition (2017) and Visions of Technological Transcendence: Human Enhancement and the Rhetoric of the Future (2017). In 2020, Dr. Herrick retired after teaching at Hope College for 36 years. He passed away on May 24, 2024.

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