Titre: Hooked: Why cute sells.and other marketing magic that we just can't resist
�diteur: Pearson Business
Date de parution: 2016
Langue: anglais
ISBN � 10 chiffres: 1292074426
ISBN � 13 chiffres: 9781292074429
Reliure: Couverture souple
�tat de l'article: New

A propos de ce titre

Synopsis

In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. You’ll discover 8 simple rules that you can effectively, simply apply to your business and work so your messages are never ignored.

� propos de l?auteur

Patrick Fagan is a behavioural science consultant, university lecturer and Sunday Times bestselling author. He now runs his several data science and behavioural science-focused businesses.

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