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D�tails bibliographiques

Titre: IMC Handbook : Readings & Cases in Integrated Marketing Communications
�diteur: Racom Communications
Date de parution: 2008
Langue: anglais
ISBN � 10 chiffres: 1933199091
ISBN � 13 chiffres: 9781933199092
Reliure: Couverture souple
�tat de l'article: good

A propos de ce titre

Synopsis

This handbook detailed information about solving marketing problems with an integrated solution.

Pr�sentation de l'�diteur

The Integrated Marketing Communications (IMC) Handbook is a comprehensive survey of the fast-growing field of integrated marketing communications, the new discipline that merges the fields of advertising, marketing, direct marketing, and marketing communications. Contents: Solving Marketing Problems with an Integrated Process What is a Brand (And Why Does it Matter?) Customer Relationship Management Creative Strategy in Integrated Marketing Communications An Introduction to Database Marketing Media Planning: The Business End of Advertising The Economics of Database Marketing Search Engine Optimization B2B Marketing B2B Lead Generation Consumer Privacy Multichannel Marketing History Matters: International Direct Marketing From 1981 Multicultural Marketing Contacts & Call Centres Social Media Marketing Mobile Marketing and the Mobile Decade DRTV & Integrated Marketing Plus 19 cases on B2B, B2C, and Non-Profits

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

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