The INSEAD-Wharton Alliance on Globalizing: Strategies for Building Successful Global Businesses

ISBN 10: 0521835712 / ISBN 13: 9780521835718

Edité par Cambridge University Press, 2004

Minimal wear to cover. Pages clean and binding tight. shelfwear, bumped corners. Hardcover. N° de réf. du vendeur JJ2-01047

Synopsis :

INSEAD-Wharton Alliance experts explore the controversial topic of how business can respond to globalization.

À propos des auteurs: Hubert Gatignon is Research Director of The Alliance and Director of The Alliance Center for Global Research and Development. Dr Gatignon is the Claude Janssen Chaired Professor of Business Administration and Professor of Marketing at INSEAD and is also INSEAD's Dean of the PhD program.

John Kimberly is Executive Director of The Alliance. Dr Kimberly is the Henry Bower Professor of Entrepreneurial Studies and Professor of Management, Health Care Systems, and Sociology at the Wharton School of the University of Pennsylvania.

Détails bibliographiques

Titre : The INSEAD-Wharton Alliance on Globalizing: ...
Éditeur : Cambridge University Press
Date d'édition : 2004
Reliure : Couverture rigide
Etat : Very Good