The Illuminated Brand
David Mark Corbin
ISBN 10: 0578969343 ISBN 13: 9780578969343
Edité par Sigma Press, 2021
Ancien(s) ou d'occasion
Paperback
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A propos de cet article
Description :
Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G0578969343I2N00
Synopsis :
In unprecedented times, your brand needs unprecedented protection!
The Illuminated Brand masterfully combines the concepts in David Corbin’s bestselling books, Illuminate and Wall Street Journal Best Seller, Brandslaughter. This business parable returns to Reliance Hospital, where a pandemic introduces challenges that threaten the hospital’s brand. Follow along as an audit of brand integrity exposes issues beyond the company’s control and reveals how facing, following, and fixing them prevents involuntary brandslaughter.
Every person in your organization has the power to weaken or strengthen your brand … this compelling story reveals how you can keep your brand off life support and help it thrive!
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Détails bibliographiques
Titre : The Illuminated Brand
Éditeur : Sigma Press
Date d'édition : 2021
Reliure : Paperback
Etat : As New
Etat de la jaquette : No Jacket