The Influence of Culture and Personality on Customer Satisfaction

Franziska Krüger

ISBN 10: 365812556X / ISBN 13: 9783658125561

Edité par Springer Fachmedien Wiesbaden, Springer Fachmedien Wiesbaden Feb 2016, 2016

A propos de cet article

Neuware -Franziska Krüger presents two quantitative cross-cultural studies that examine the generalizability of the Zone of Tolerance and the Confirmation/Disconfirmation-Paradigm across countries. She investigates the potential influence of Hofstede's cultural dimensions and the Big Five personality traits on the models' variables. As a result, the studies confirm that both models can be used to explain customer satisfaction and its determinants across national borders and cultures.Springer Gabler in Springer Science + Business Media, Tiergartenstr. 15-17, 69121 Heidelberg 228 pp. Englisch.

N° de réf. du vendeur 9783658125561

Détails bibliographiques

• Titre: The Influence of Culture and Personality on Customer Satisfaction
• Éditeur: Springer Fachmedien Wiesbaden, Springer Fachmedien Wiesbaden Feb 2016
• Date de parution: 2016
• Langue: anglais
• ISBN à 10 chiffres: 365812556X
• ISBN à 13 chiffres: 9783658125561
• Reliure: Taschenbuch
• État de l'article: Neu
• Dimensions: 210 L x 148 H x 13 P (en millimètres) 210 millimètres de largeur par 148 millimètres de hauteur par 13 millimètres de profondeur
• Poids: 301 grammes

A propos de ce titre

Synopsis

Franziska Krüger presents two quantitative cross-cultural studies that examine the generalizability of the Zone of Tolerance and the Confirmation/Disconfirmation-Paradigm across countries. She investigates the potential influence of Hofstede's cultural dimensions and the Big Five personality traits on the models' variables. As a result, the studies confirm that both models can be used to explain customer satisfaction and its determinants across national borders and cultures.

À propos de l?auteur

Dr. Franziska Krüger completed her doctoral thesis under the supervision of Prof. Dr. Birgitta Wolff at the Otto-von-Guericke-University Magdeburg, Germany. Currently, she is press spokesperson of the Ministry for Research and Economic Affairs, Saxony-Anhalt.