Influence and Persuasion (HBR Emotional Intelligence Series)

Duarte, Nancy,Hill, Linda A.,Cialdini, Robert B.,Morgan, Nick,Review, Harvard Business

ISBN 10: 1633693937 / ISBN 13: 9781633693937

Edité par Harvard Business Review Press, 2017

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Synopsis :

Changing hearts is an important part of changing minds. With research into how appeals to human emotion can help you make your case and earn authority as a leader, this book presents both comprehensive frameworks for developing influence and small, simple tactics that you can use to convince others every day.

À propos de l'auteur: Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 13 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.

Détails bibliographiques

Titre : Influence and Persuasion (HBR Emotional ...
Éditeur : Harvard Business Review Press
Date d'édition : 2017
Reliure : Paperback
Etat : Very Good